We also offer a flexible subscription product,
the Multi Report Package,
which allows you to select your own choice of reports from our full range,
to suit your own budget. Click here for full details.
Fast track: a boom time for China's leading domestic sportswear brands
published in Issue 63, October 2018
The sports apparel and footwear markets in the USA and Western Europe are the world's largest but they are mature and opportunities for growth are limited. This is in stark contrast to the market in China where the potential for growth seems unlimited as disposable incomes continue to rise and the number of Chinese consumers participating in sports activities continues to grow. Nike and Adidas—the world's two largest sportswear brands and the leading sportswear brands in China—believe they have only just scratched the surface of what they can achieve in the country. Recently, a number of mid-market Chinese brands—specifically Anta Sports Products, Li-Ning, Xtep and 361 Degrees International—have drawn inspiration from Nike and Adidas in terms of their approach to branding and sponsorship, and while these brands are not especially well known outside China this could be about to change. Anta aims to overtake Adidas and Nike in terms of sales in China and has recently launched an offer to acquire the Finland-based company Amer Sports. Li-Ning has secured high profile partnerships with basketball players participating in the National Basketball Association (NBA) league in the USA. 361 Degrees was one of the main sponsors of the Rio 2016 Olympic Games and has established wholly-owned subsidiaries in Brazil, Europe and the USA. Meanwhile, Xtep has succeeded in establishing the largest and most active running club in China, and in 2017 alone it sponsored 40 running events. This report discusses some of the opportunities for sports apparel and footwear companies in China, and explores the strategies being pursued by the country's four leading domestic sportswear brands.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.
In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.
You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.
A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.
This is what our customers say:
"I can't believe I never ran across Textiles Intelligence when I was in graduate school. While researching today I found it..it was like finding gold. GREAT JOB!!!"